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Five Elements of a Compelling Proposal

Are there really essential pieces and parts of a persuasive proposal? Things you absolutely need to include: no matter the subject, no matter the funder? Experience suggests that the answer is yes, there are basics that can’t be ignored. The Grantsmanship Center 's Model includes 8 essential parts for a successful proposal. And of those eight, here's the five that too often are neglected:

Who Reviews Your Proposals?

Sending off a well-written, credible proposal is the first act in the drama. Now comes the mystery – someone, somewhere is going to read it, evaluate it and decide whether or not to fund it. Who are those guys? Who reads, votes, rejects or rewards your effort?

Coins in the Can

In a proposal writing workshop one of the participants (call her Roxanne) despaired of anyone wanting to help her raise the money she needed. “All we need is a van to carry some equipment,” she worried, “but it’s not glamorous and we don’t have any way to get started.”

“You Never Call, You Never Write. . .”

Many nonprofits are probably “guilty” of this understandable habit: you contact a foundation to see if you can apply; then you submit a proposal; and if you’re awarded the grant, you wait until the required report to contact them again. Perhaps three communications in the lifespan of a grant.

Growing a DEI Culture

Most, if not all, funders now expect your nonprofit to address diversity, equity and inclusion (DEI) in your proposal. Funders want to know what you have to say about whether and how your organization is diversifying, delivering your work equitably and including all who are a part of your community and society.

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