Proposal Writing and Grantseeking

A Few Words About Word Limits

Everybody from Voltaire to Bill Clinton is credited with the quip: “If I had more time I would have written a shorter letter.” The truth buried in the quip is one that contemporary proposal writers grapple with. Many foundation application forms now routinely ask for the whole story, complete with details, in a 100-or-500-word box. It’s so easy to rattle on and on about your program, so hard to say it succinctly.

Balancing Data & Drama

Nonprofits are often urged to “use storytelling” to make the case for support. There’s nothing, they say, like a compelling story to drive home the nature of the problem or the opportunity for action. At the same time, foundations ask specific questions and make specific requests for data to make the case: how many, how fast, what metrics, how to monitor and measure and plot your impact.

Proposal as the Tip of the Iceberg

There’s a lot of blood, sweat and tears involved in creating a compelling, persuasive and fundable proposal. No wonder nonprofits put a lot of eggs in that basket. At the risk of a ticket from the metaphor police, maybe we need to spend more time caring for the chickens and ensuring that those eggs are well-nourished. A lot of work needs to be done before, and in preparation for, a terrific proposal. These are some of the important elements of the iceberg which lie below the surface.

Don'ts and More Don'ts

When it’s time to develop and present a proposal to a potential funder, there are a lot of things a nonprofit might do to improve its chances of a grant. Whatever those positive steps for your organization, here are some negatives—things that are a must to avoid—that apply to most organizations seeking funding.

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