Communication

Many nonprofits are probably “guilty” of this understandable habit: you contact a foundation to see if you can apply; then you submit a proposal; and if you’re awarded the grant, you wait until the required report to contact them again. Perhaps three communications in the lifespan of a grant.

Clear, strategic communication has always been the magic ingredient that promotes strong program implementation, good working relationships, and effective nonprofit management. But when a crisis crashes in and disrupts any notion of business-as-usual, the imperative for communication escalates at the same trajectory as the disruption. Don’t go quiet with panic or let the huge details of change management side-line communications.