Do Not Fear Outcomes

The whole purpose of community programs is to make a change for the better. How much better? That is the Outcome or the measurable result of your work. However, sometimes talking about the results or outcomes of your program can make people nervous. “How well did we do? I’m afraid to ask.”

 

The Outcome is a measurable statement of an increase in a positive behavior or condition, or a decrease in a negative behavior or condition. It measures change in the same behavior or condition you describe as the Problem in your program planning. It is realistic and achievable. And takes place within a certain time frame.

 

For example, if the high school graduation rate in your school district is 69%, and you intend to raise it to 85% over five years. Or, if 59% of the high school students in your district report using alcohol or drugs, and you want to decrease it to 35% in four years.

 

Where do you begin to come up with outcomes that are realistic and achievable? First, look at your own program history. What did you accomplish? Could modifications to the program improve the results? If you are starting a new program, do some research and find studies or evaluations of similar programs with similar target populations - what were their results? Can you reasonably accomplish the same thing? Look also for relevant data in government agencies and similar programs in your state or region.

 

Outcomes are based on well-founded assumptions. They’re not a made-up figure because you’re obligated to come up with something. And here’s a hint: 100% achievement is never realistic or achievable. Don’t be afraid of making Outcome statements.  Outcomes are targets: your best prediction of results.

 

In the end, you may do better than your stated outcomes, or you may not achieve what you intended. Don’t be afraid of the results; use the information as part of your program evaluation. Many grantmakers ask about “lessons learned”. What worked, and can you do more of it? What didn’t work as well as you intended, and how can you modify the program as a result?

 

Realistic outcomes are necessary for a credible program plan, and as a starting point for program evaluation.

 

Susan Chandler is a former trainer for The Grantsmanship Center
and an independent consultant to nonprofit organizations.

 

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